Seattle, WA

Strategy advice earned by building companies first.

Kanoros is Max Effgen's practice for technology companies that want a strategist who has operated, founded, and invested — not just consulted.

Meet Max Effgen on LinkedIn
About Max

Twenty-five years on both sides of the table.

Max started in management consulting at KPMG and Coopers & Lybrand, then moved into enterprise software as a business leader at Motive and Hubspan. In 2008 he founded 12Sided.com, and in 2012, he co-founded SuperCritical Technologies, where the team commercialized supercritical CO₂ power platforms with a footprint a fraction of conventional technology—designed to deliver electricity generation, heating, cooling, energy storage, and power peaking.

Today Max advises technology companies through Kanoros, invests as an angel, and is an Advisor at KILOGEAR. He's based in Seattle, holds degrees from Michigan and Washington, and writes occasionally about cloud, baseball, and the odd stair-climb up a skyscraper.

What Kanoros Does

Strategy work for founders who need an operator's read on the problem.

Engagements are scoped around a specific decision, not a standing retainer.

Product & platform strategy

Working through where the product needs to go next, and what to deliberately leave out.

Go-to-market planning

Pricing, positioning, and channel decisions grounded in what's actually worked at companies Max has run.

Fundraising & board readiness

Preparing the story, the numbers, and the room for a raise — from an angel investor's side of the table.

Early-stage advising

Hands-on counsel for founders navigating the decisions that only come around once.

Get In Touch

Have a decision you'd like a second read on?

Reach out and Max will tell you directly if Kanoros is the right fit.